Dear Customers.
It's such a great privilege to announce that we've been able to receive Kickstarter funding, and we can't thank you all enough for the support. I wanted to take the time to quickly share what the purpose of Trinity Zero is all about.
Firstly, as a heads up you will notice when you receive your Trinity Zero that it comes with "Press with Purpose" printed on the packaging.
Our #TowardsZero vision is all about minimising our impacts on the environment and caring for the social and economic wellbeing of our community both locally, and around the world.
Environmental Impact
Firstly, we wanted to create a product that was well thought out in its design (as best we could). In today's world we think it's important that we move away from the basic consumer model and look to minimalism. This meant we didn't want to make just another coffee press, but one that also has a minimal environmental footprint and uses the least amount of material to produce. That's why we spent years refining each part until we reached what we believe is a truly minimal product. It weighs in at 116 grams, which is great for travel and portability, but it also means that only around ~30-40% of the material is consumed (by volume) to produce the Zero when compared to other press devices.
We think it's a good idea to start off with a product that is consuming less material to begin with, before you even open the box.
We have opted for no single use parts or consumables, so you will notice the packaging is pretty minimal. It also comes with a 304 stainless steel filter included, so you don't have to consume paper filters (however you can still use paper if you choose - please consider compostable and non-bleached).
All components can be recycled and are BPA-Free.
Of course, there is always room for further improvement, this is just the starting point for us. We are exploring using reclaimed materials where we can, but generally this can create some hurdles for meeting food grade certifications. Please do share any ideas you have with us on how you would like to see us continue on this journey #TowardsZero.
Social Impact
Secondly, we wanted to invest into social impact and create positive change for those who need it most. It's early days and we plan to expand on this aspect further, but for now the plan is to commit to donating part of our sales proceeds towards this goal.
There is plenty that can be done for the coffee community around the world - supporting farmers and communities, providing clean water and sanitation, and reducing poverty more broadly.
To be honest, it's overwhelming to know where to start as we all know there is a lot of work to be done here.
We would greatly welcome any feedback from our customers if they know of any organisations that are active in social impact that we can rally behind in this way.
Please provide a comment if you wish to share this with us, or contact us.
About the coffee...
Of course, back to what the Trinity Zero actually does on a day to day basis. The coffee. There is a lot of information on our website how to use the Zero to make a coffee anywhere - from home to the highest peaks.
I've been doing a lot of testing during hikes and find it's just the perfect option to pack down light and make a great coffee.
My wife Jo actually finds it her favourite of all the brewers we've designed over the years - she uses it at home every day. Trust me, that's a compliment, since we have many devices to choose from! She likes how easy it is to use, and get a great strong tasting cup each time.
We thank you taking the time to learn about our #TowardsZero campaign and we look forward to shipping out your Trinity Zero as soon as possible.
Thanks,
Mark